Lead Generating with a Community Page
Community Pages in eEdge is your best source for lead generation for buyers. Here you will create communities, these communities will created by a zip code( so it will be towns, cities, suburbs, neighborhoods, typically not subdisions). Community pages will some key features
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Description-Brief area for creating a description of the community you are marketing. This area is gives you an opportunity to sell the values of the community. Strongly recommending to view similar community sites to get an idea of what to write and how to take advantage of SEO(search engine optimization). Do not just copy and Paste, this will not help you get found and it is plagiarism.
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Search Box- This is a basic search box that will let the consumer pick price, bed/bath count, and type of property the are looking for. If your consumer wants a more specific search they can identify that once they have executed their first search.
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Most Popular- show consumers the quick look of the most popular properties of the community. These Properties are the ones most often looked at on the idx tool
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Quick Search – these are 5 simple links for the most popular search parameters. Ie townhomes, shortsales, foreclosures, new homes, etc…
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Sign up box – Customers are giving an opportunity even before their first search to create an account, this account will let them create search alerts, see unlimited homes(they only get one for free, save a listing and see neighborhood pricing trends.)
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Map- Bing map that shows you the area of the community(you get to pick this when you are creating your community page)
Creating a Community Page
You have the ability to create community page from your eEdge account, inside your market leader website.
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Inside of MyKW you will want to select new leads or view contacts links(either one will take you to the eEdge database which is where we need to go to get the website settings)
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Then we will select Admin→ Website.
Once you are here you will see a series of settings on the left hand side -
Select Community Served–>Add Community
Adding Value information to Community Page
When adding a community you will want to think about the community you are marketing too, and how will you get found on the internet without paying for it. So think SEO(Search Engine Optimization). We want to think keywords that customers will search to find the community you are marketing too. Community pages are determined by Zip codes and give you the ability to add description information, map, unique url for more information.
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Name of Community- Typically is a Town/City name, you want to think of this as how it is named by a zip code or zip codes
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Zip Code- you can put multiple zip codes in here, you will need at least one.once you type in a zip code make sure you select the add zip/postal code. If you have zip code you do not want to use than select the red x next to the zip code
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Review and Edit Descpriptive content Area – For the most part it is recommended to not modify most of this website, here is where you get to have fun. Add content pertaining to the community you are marketing. Again Think of what pertains to that community and think SEO key words.
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Do:
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Review other websites that pertain to the community to get ideas that want to talk
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Be precise with what you write, keep it to 3-4 sentences.
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Get creative
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Dont:
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just copy from websites- this will not help you in SEO and it is plagiarism.
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get wordy, again keep it to 3-4 sentences
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Map- The map gives you an opportunity to pin the map so it centers around the community you are marketing to, it will center around your address you have your account,to find the area you want
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Select the minus sign
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Double click on the map in the area you are looking to center around
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once you get the area you want select the Add Center
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Move the pin on the map to where you want it to center
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Community URL- by default if you select Create URL it will take the relevant wikipedia page and put that in the field. if you want to use a different website for this enter it manually in the field(make sure to put the full address ex. http://www.xxxxxxxxx.com)
Once you are done make sure to Save