Landing Page Creation
Landing page is a one page document that will get you Consumers to give their information to you. They will give you that information to get something in return(typically free).
Anatomy of a succesful webpage
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Title- Title should be strong and attention grabbing
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Picture/video- Picture minimum picture should represent what you are offering, why will they give you the information. If you are more energetic make the picture into a video.
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Copy- Make this brief and to the point, What are they getting for giving up their information. Bullet points is always a strong way of doing this.
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Sign up tool- This is how you will capture their information. this tool will either be built by mls or google docs
Creating the landing page will be a three part strategy, we will have to create a page in eAgantc website that you will use for marketing, then we will use mls or google doc to create a sign up form, and then we will take that form and add it to the page.
Creating the eAgantc page
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In your eAgantc Administrative page select 3.0 Add Your Content
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Then select 3.7 Add/Edit Pages
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Create a new page
Adding material to the page
Filll out all the fields in this window-
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Layout- you have 5 layouts with any page you create, for landing pages it is recommended to keep it simple so choose layout 4
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This is where you get to add content information
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Page name – make this the same thing as your title
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Page title – 3-5 words that names the landing page
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meta tag description -put 2 sentences that describe the pages
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metatag word put as many key words as you can describing this page, seperating word(s) by commas
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Here is where you will put your content, your picture and form for signing up
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Save once your done
When adding content to this page you will want to make sure you a couple of the formating tools
When you are picking format for the header make sure you are using the title or the header options(this helps for SEO purposes)
When adding photos you can do it one of 2 ways
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know the url address of your picture you want to use you can use it(this is recommended because the quality of the picture is better) Please make sure the picture is yours or you have permission.
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you can have the picture in your website and then you can just find it on the server
Write Copy
Now is your chance to get creative, write strong marketing copy. That will get your customer to give you their information. the strongest recommendation is to give something away free(Such as top 10 list, free report, staging strategies, selling strategies, etc…..)
Embed Form
In this example we are going to show you how to embed MRED MLS Lead form. you could use google as well.
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log into MLS → go to Setup
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The select Create Lead Setup Form
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Select Simple Link
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Select Generate Link→ Select All
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copy Code(ctrl+c
Now you can go back to your landing page in eAgantc to paste code. -
In your eAgantc page select source
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paste the code you just copied from the mls to the bottom of the page
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Select Save